Our Story
Shujinkoz founded by Aryan Joshi is a Mumbai-born community-based lifestyle brand that creates timeless pieces of clothing with profound concepts and essential storyweaving. Shujinkoz is not just a brand it's a mindset that allows you to be in The 1% Club.
The name SHUJINKOZ is derived from the Japanese word 'SHUJINKOU' which translates to 'Main Protagonist' the words are broken down into three components based on individual meanings ie. 'Shu' meaning 'Main' while 'Jin' means 'Person' and 'Kou' being 'Prince' or 'Princess'.
We perceive fashion as an artistic medium for narrative expression, wherein every garment embodies a distinctive tale, meticulously woven into its fabric, thereby portraying each piece as an exquisite masterpiece, eloquently whispering the stories we weave.
We believe in the culture of ambition and the Art of Creation wherein everything we create and do is for the culture and the community of Shujinkoz ie. The 1% Club. Through deliberate design choices, including graphics and imagery, we aim to empower individuals to embrace their distinct identity and communicate it.
Shujinkoz introduces a platform for individuals seeking to navigate their journey of self-discovery and assert their unique identity by
aspiring to foster a community where individuals can confidently express themselves and connect with like-minded peers.
Whether donning our apparel at social gatherings, professional settings, or personal spaces, individuals aligning with Shujinkoz are reminded of being the main character of their own story and to be the best version of themselves.
The founder of Shujinkoz believes in being scrupulous, experimentation, craftsmanship, and storytelling and has the vision to empower the youth with Shujinkoz as a medium to elevate their lifestyle introducing ambition and self-growth to them through different channels.
"Shujinkoz is not into a niche, Shujinkoz is the niche".
-Aryan Joshi
The name SHUJINKOZ is derived from the Japanese word 'SHUJINKOU' which translates to 'Main Protagonist' the words are broken down into three components based on individual meanings ie. 'Shu' meaning 'Main' while 'Jin' means 'Person' and 'Kou' being 'Prince' or 'Princess'.
We perceive fashion as an artistic medium for narrative expression, wherein every garment embodies a distinctive tale, meticulously woven into its fabric, thereby portraying each piece as an exquisite masterpiece, eloquently whispering the stories we weave.
We believe in the culture of ambition and the Art of Creation wherein everything we create and do is for the culture and the community of Shujinkoz ie. The 1% Club. Through deliberate design choices, including graphics and imagery, we aim to empower individuals to embrace their distinct identity and communicate it.
Shujinkoz introduces a platform for individuals seeking to navigate their journey of self-discovery and assert their unique identity by
aspiring to foster a community where individuals can confidently express themselves and connect with like-minded peers.
Whether donning our apparel at social gatherings, professional settings, or personal spaces, individuals aligning with Shujinkoz are reminded of being the main character of their own story and to be the best version of themselves.
The founder of Shujinkoz believes in being scrupulous, experimentation, craftsmanship, and storytelling and has the vision to empower the youth with Shujinkoz as a medium to elevate their lifestyle introducing ambition and self-growth to them through different channels.
"Shujinkoz is not into a niche, Shujinkoz is the niche".
-Aryan Joshi